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The first numbers are in!

Posted by norbert_numberguy 12 years, 1 month ago to Movies
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First estimate of Friday take, at BoxOfficeMojo: $692,000. That compares to $674,000 for the first day of Part 1, or a 3% increase over last time around.

It's impossible to tell from just one day and just one number, but if 3% is the general trend, then the total theatrical take for Part II will be $4.76 million (3% over $4.63 million), leaving the $16 million production about $11 million in the whole, with two thirds of the budget unrecovered. I would be surprised if the numbers were that bad, but they just may be, and we have to be ready for that.

The only notable high point of the Part 1 release is that it had a relatively high take per screen ($2254 on the first day), and that was used as an argument for adding more screens to the release. This time around it's much lower, $684 per screen, maybe just enough to get it into the top ten by the skin of its teeth for the first week, but a very weak position to start from.

So it's time to start thinking about what it means if this one does as badly as the last one did, or only 3% better than the first one did. Part 1 earned about a million in DVD/BluRay sales (about $3 million in sales, with an industry rule-of-thumb 30% of MSRP going to the studio) and probably not much more in home rentals. Assuming comparable numbers means Part II also ends up deep in the red.

The first movie was funded out of pocket by John Aglialoro. This time around, Aglialoro and Harmon were unable to raise all the money they wanted for Part II (he wanted to raise $25 million in a private debt sale but could only find $16 million) and if these numbers hold, raising money the same way for Part III gets just much, much harder. That is, Aglialoro was willing to gamble, but when you've had two episodes of a trilogy go down in flames, investing in the third is no longer a gamble but a pretty certain loss.

Of course its possible that the film will start doing better. But the reviews have been cataclysmic (currently 0% at Rotten Tomatoes, something I don't think I've ever seen before) and the opportunities for growth just don't seem to be there.
SOURCE URL: http://www.boxofficemojo.com/movies/?page=daily&id=atlasshruggedpart2.htm


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  • Posted by 12 years, 1 month ago
    Ah, I seem to have disturbed some people who prefer to be in denial.
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    • Posted by WesleyMooch 12 years, 1 month ago
      I'm trying my damnedest to vote your tripe up, so's folks can more readily see how specious and weak your reasoning. Your quantity is hard to keep up with, though. Do you think you could raise your attention span above nit level and string several thoughts together? I'd love to demolish them one by one. Thanks, numbie.
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      • Posted by 12 years, 1 month ago
        All that sound and fury, yet you and I both know the movie is dying on the vine. I know you'd rather change the subject to my heretical heresies, or your lies that I'm some guy named Kerry you apparently have a past with, but in the meantime, remember that the entire purpose of this site was to promote a movie that right now is fighting for a slot in the chart for 200 worst wide openings of the last twenty years.

        Numbers are numbers. Denial is denial. And your displacement is displacement.
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  • Posted by WesleyMooch 12 years, 1 month ago
    Much as I may look like Orwell's mule, on this news I'll forgo Taken 2 and see Atlas *six* times rather than three.

    The Producer matters, not the zero (the Ellsworth Tooheys who populate Rotten Tomatoes) .
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    • -5
      Posted by 12 years, 1 month ago
      There is of course the possibility that the critics are right. Then we would have to decide whether it was a failed adaptation of a novel, or an adaptation of a failed novel.

      But, by definition, that is a heresy this board must reject.
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      • Posted by overmanwarrior 12 years, 1 month ago
        It's too soon to take such a number sample. Most films released on their weekday numbers would have similar results. The Saturday numbers will tell the story better.
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        • -4
          Posted by 12 years, 1 month ago
          Actually, it's as straight apples-to-apples comparison as you could ask for, the opening day of Part 1 against the opening day of Part 2.

          On it's opening day (April 15, 2011), Part 1 made $674K. On its opening day (October 12, 2012), Part 2 made an estimated $692K. The latter is 103% of the former.

          There may be an argument to be made that the estimate is wrong and the actuals will come in higher (or lower). But there really isn't a case to be made that the comparison is inapt.
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          • Posted by overmanwarrior 12 years, 1 month ago
            When I first saw your post I thought you were being constructive. After reading your intentions here, I see what you're after. Regardless of your opinion the fact remains that right now at the bookstores Rand has a display with all her books displayed proudly fifty to seventy years after they were written. I'd have to look hard in a book store to find 'Gone with the Wind', or even Huck Finn, but Ayn Rand is easy to find, and that number is increasing. The purpose of this movie is to continue marketing her ideas to a new audiance, and that will continue. A culture of fools doesn't change over night, it takes a while. But you can bet that it will change, and the opinions will change as the culture shifts more from collectivism, which it is today, to one of self-reliance, which will occure.
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