Unless you are going to require verifying the identity of someone setting up an account part of the web site, then what's the point of encrypting the transmission of the material -- anyone can read it.

And, isn't that rather the point?

The reason for my question is that I see a connection for the "Customized" ads on the sidebars and top of my browser on some sites. For instance I am now seeing "Preparer Homes For Sale", and "Internet Ammunition" ads just to name a few. These days I would prefer to stay off of as many lists as possible.
Good comments all, but extra thanks to "Danno" for a positive solution some of us may want to take advantage of.

I am in support of encrypting all the net traffic. With much simpler software configuration of course.