The Real Reason Enron Failed

Posted by dbhalling 9 years, 11 months ago to Economics
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This paper explains that Enron was not built on fraud, but it was built on trust like a bank or an insurance company. When Enron lost the trust of their customers their revenues when from $100 billion a year to nearly zero in few months. But that is not the story that politicians want to tell.
SOURCE URL: http://web.ovu.edu/advance/hamm/EnronImplosion.pdf


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  • Posted by freedomforall 9 years, 11 months ago
    How curious that (fill in the bank) was guilty of that and worse, but the con-gress gave them billions instead and they responded with giving record bonuses to their executives (and lots of major party political donations.)
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  • Posted by flanap 9 years, 11 months ago
    Every business works on trust, whether it be mechanically performing a service, selling a product, or whatever. If the business's product doesn't meet the customer's expectations (hopefully set by agreement between the seller and the buyer), then the business will fail unless subsidized by the government.

    Concerning the reason for Enron's fail, they pushed accounting into an area where the SEC could no longer stomach the conclusions by management and unqualified opinions by the auditors. The real reason for the failure was management's decisions...nothing more.
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    • Posted by 9 years, 11 months ago
      Yes the author acknowledges this but banks and insurance companies who lose trust have a much bigger cash flow problem than say a computer company that loses trust.

      If you read the paper the author shows that multiple companies at the same time made similar size and egregious accounting errors (lies), but they did not fail.
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      • Posted by flanap 9 years, 11 months ago
        At some point the political winds push over those companies it wills; the SEC is just as much a political arm of the gov't as the IRS. Additionally, now we have behavior within a business that used to be just called bad business now has been criminalized.
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  • Posted by Temlakos 9 years, 11 months ago
    I agree: any business has its basis in trust. But it must have something for people to put their trust in. Something real.

    Rand didn't really go into such cronyism in finance, or at least not in any great depth. The enemies of Midas Mulligan were communists, not international crony bankers. I'd say we have two types of enemies of freedom.
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    • Posted by 9 years, 11 months ago
      I do not want to over glorify finance, but Enron did provide a real service. They just put their stock price ahead of accounting honesty when their business slowed down.
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  • Posted by Lucky 9 years, 11 months ago
    Thanks dbh, the paper makes a good case.
    I am of the opinion however that a good case could also be made by downplaying the importance of trust in the collapse. When the accounting tricks became known, investors, customers, etc noted the links of dubious accounting measures to executive bonuses.

    In business, distrust matters more than trust. Good warning flags are rocketing profits and bonuses but no product or service provided, just skimming of commissions.
    A big bonus should generate distrust. Who is the father-in-law? How are those measures defined and calculated? How come this year it is gross sales but last year it was net? Who designs the measures and who supervises the production of the stats? I remember reading the 56(?) page Enron code of conduct. More pages -> more distrust.

    The more telegenic the personality the more the public gives trust. This applies everywhere it is others people's money being spent.
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  • Posted by freedomforall 9 years, 11 months ago
    My first thought regarding trust is "Will the US dollar be far behind?"

    My second thought was that the author's premise is faulty. Enron was an outsider infringing on the illegal profitable schemes of Wall Street and therefore Enron had to go. If Lay had been an insider from Harvard or Yale, the company would have been bailed out and a scapegoat would have been found for a couple years in club fed.
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    • Posted by 9 years, 11 months ago
      Enron provided a real service. I am not saying they did not have any crony arrangements, but that was not their major business. They failed not literally because of the accounting nonsense, but because their customers lost trust in them.
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      • Posted by freedomforall 9 years, 11 months ago
        Agree that the accounting nonsense was not the cause of failure. It was the excuse to cover the real reason, that they competed with wall street for profitable services and thet were not in the club. The customers lost trust because Wall Street and the media they control told them to.
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  • Posted by Herb7734 9 years, 11 months ago
    In commerce trust is EVERYTHING. The use of paper money is founded on trust. Every transaction between borrower and lender is based on trust. Every transaction between manufacturer, distributor and retailer has a large element of trust. If trust goes, so does survival in business. Trust in the USA and the American dollar is faltering. If it keeps up, and our country fails economically, so will most of the world, and if one thinks the devastation of war is bad, world wide economic collapse will make it look like a day at the beach.
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  • Posted by scojohnson 9 years, 11 months ago
    Huh... funny how they forgot to mention the corrupt manipulation of the California energy market by ordering their own generation facilities to "shut down for maintenance" whether they needed it or not, to create shortages, which forced Cal ISO to buy "at any price" on the market and then Bingo! more Enron-controlled power was suddenly available in Oregon or Nevada to be transmitted into the California grid through interstate tie lines. This forced PG&E and Southern Cal Edison to buy power at many multiples in cost above their regulated price they could sell it to the consumer at, and ultimately forced both into actual or near-bankruptcy and cost the California taxpayers $40 billion to buy the transmission system from them to bail them out.

    This also misses the fact that they filed fraudulent SEC public company statements (which are required and led to changes in the law requiring corporate officer signatures and personal liability). They knowingly just made the stuff up to match the per-share profit numbers expected by Wall Street. Because they were hiding all of the debt off the books, and the revenue from their market trading system was "what it was" the only way to make the numbers look right was to phony up the reports... which kept the stock price up, so they could keep selling stock and burning shareholder equity and lying about the next report.

    Either way, if the feds hadn't brought them down, they were facing dozens of criminal charges in California, and the RICO statutes could easily have been applied as well (underlings committing felonies under orders from management).

    Like Fannie Mae's downfall, they had to go back and start restating revenues and financial reports, which dropped the perceived value of their stock from the $80's, to basically a penny stock. Without the shareholder equity to convert to working capital every day, they were out of money immediately. The assets they mostly had were very hard/fixed assets - power plants in India, etc... nothing that can be converted into liquid cash easily.

    I have no sympathy for them, having founded and managed a medium sized corp and ran it for about 10 years, it is just not an easy thing to do if you are playing within the rules, but 99.999% do. The cheating of the system and making up the numbers that some do, to get ahead when their business model doesn't otherwise support the level of success... it's insulting. They didn't get anywhere near what they deserved in my opinion.

    Ultimately, the surging California renewables market would have forced Enron into collapse anyway, we're not far from having 20% of the homes & businesses with solar power (probably will be there within 10 years). The surplus of free power every day pushes into the grid and reduces the daily need for generation during peak demand periods and only a moderate demand develops during dark hours. Enron's business of brokering generation on long term contracts from coal/oil/nat-gas facilities would have been less and less profitable in a very large segment of the population.
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    • Posted by 9 years, 11 months ago
      The manipulation of California energy market was not the basis of their business. As the article shows other companies such as Intel hide problems, manipulated the market, and hide accounting problems but they did not fail.

      The politicians purposely used Enron as an excuse to cram SOX down our throat, which has caused 1000000s of times as much damage as all the Enrons put together. The point of the article is that SOX would not and did not stop future Enrons and we just play into the politicians and the statists hands when we blame the financial problems of 2000s on Enron.
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      • Posted by scojohnson 9 years, 11 months ago
        Actually, most of the financial problems of the 2000s were from Fannie Mae & Freddie Mac cooking their books to create bonus-level numbers for senior leadership. Enron was tiny compared to the Fannie Mae/Freddie Mac scandal... you are talking trillions versus billions. Once Fannie Mae & Freddie Mac scared off investors, the home mortgage market was up for grabs by mortgage banks, investment banks, and commercial banks. They found they could take a $300,000 mortgage, carve it up into $1000 bonds, and take a 5-10% fee on each of the bonds... making something like 7-8% on their money in literally a few days or a week in the secondary market. Investors around the world love real estate mortgages, always have - stable investment, strong collateral and credit-worthy borrower... but the greed for more and more of those fees on the bonds turned into loosening of credit standards. The funniest stuff I saw would be like "100% financing, stated income/stated asset, 550 FICO, 1 day out of Bankruptcy OK!" You can't even make that stuff up it was so hilarious, but a million dollar mortgage would equal $50,000 to $100,000 in fees in maybe a few hours of work and you could do it all over again tomorrow. Enron's demise was its phony accounting practices that super-inflated asset values in the company while ignoring mark-to-market principles and marking down "sales" as revenue ahead of actually receiving the cash (accrual accounting), if the sale never materialized, they didn't restate the earnings. Once investors started noticing that these guys "never" do anything wrong, and really, it was a trading platform, not a $60 billion industrial asset, it was just something that could be repeated by anyone that had market-making capability (Goldman Sachs, Morgan Stanley, etc.). There wasn't any innovation there, and there wasn't any technology or intellectual capital, it was just a black box of stuff going in, stuff going out, and some money coming off the top... but the money "always" seemed to come off the top. Anyone with any real business acumen and experience knows that things don't always go right. Investors figured it out, and the stock fell to what would be the intrinsic value of the assets (negligible). A bunch of chairs & computers with zero value in a leased building owned by someone else.

        You cite Intel and others, but those are incorrect citations, Intel for example owns a tremendous amount of intellectual property and industrial capacity and is basically the core of the entire computer industry. A slow quarter doesn't undermine their business. Apple deciding to shift back to their own technology in a Mac does... but is it 10% of Intel's sales? Probably... its not Armageddon. If Apple switched back to their own technology AND Intel posts record numbers AND Windows products continue to diminish compared to Apple and mobile devices, then you start to wonder about what Intel is talking about and the same thing could happen to them.

        Much of a stock price is based on reputation of the company, future earnings, and intrinsic value... if the reputation is zero, and future earnings are doubtful, especially when facing billions in fines from California... then it becomes a penny stock, as it did. If the value of the company as a going concern was sound - meaning they had on-going cashflow that could sustain the company, the stock price is just that, it doesn't affect anything other than the CEO's net worth. Look at Netflix, they lost some confidence and collapsed from $300 a share down to like $60 a couple of years ago, but it steadily climbed back because the underlying business was sound and profitable and they continued to execute on sales & revenue. If Enron had done that, the scandal wouldn't have mattered, but in Enron's case, there was nothing to keep it afloat when it couldn't raise money on a daily basis from Wall Street. They actually needed daily loans just to pay their daily expenses... when the overnight finance market dried up for them, they were screwed and the weight of their overhead crushed them.
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        • Posted by plusaf 9 years, 11 months ago
          Yep, and rather than 'issues of trust,' I can see where all or most of the 'problems or causes' listed in these comments OR the linked paper... can be considered 'failures of management' as the root cause. Management failures... to make wise decisions and err on the side of honesty CAUSE loss of trust for their customers. Maybe not the other way around.

          I watched the Pentium 'miscalculation fiasco' evolve, and for the life of me, I could not fathom the upset expressed by the news media when virtually no home users would be affected by the error, and academic or manufacturing customers just needed to know what the error was so they could work around it until an alternate solution evolved and was delivered.
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        • Posted by 9 years, 11 months ago
          Not 2000s, 2000, which means the end of the 1990s. The government was heavily responsible for that problem, but the problem was not the Fed being too accomdative. The Austrian analysis of both the 90s and the 1920s is just wrong.
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    • Posted by Robbie53024 9 years, 11 months ago
      I'm glad that there are the likes of you here. I would not have the insight on these financial dealings to temper the cited article/document. Thanks.
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  • Posted by xthinker88 9 years, 11 months ago
    Nonsense. They were corrupt as hell and earned any distrust they got. Was providing consulting services to one of their subsidiaries when the collapse happened.
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