Excerpt: "...a financial document has been uncovered that shows Bud Light paid $185,000 to Mulvaney, making the relationship the very definition of formal....Bud Light is an especially egregious example given those who have made it successful over the years. The company simply didn't care that it would be spitting on the beliefs (backed by objective reality) of most of its customer base. They are still paying the price, and that's a good thing. ..."