We have now arrived at a place where there is no way to verify anything. A may equal A, but there is no way to verify that this is the case. The media, in particular, has discovered all of the tricks to pretend that they can show that A=A by convincing their audiences of the veracity.

In Communication Theory, this is called "metacommunication." That is, "communication about communication." By manipulating the way that we communicate about events, we get sucked into false stories more easily than true ones.