"Georg Kell believes there is an app for everything, particularly if it’s a self-fulfilling prophecy he can control and exploit for personal gain. That is how ESG investing works. By establishing arbitrary, subjective, politically correct, and politically enforceable standards for corporate governance, there is money to be looted. As he explains in his The Remarkable Rise of ESG Investing article,

“I also oversaw the creation of UN Global Compact’s sister initiatives – Principles for Responsible Investment, Principles for Responsible Management, and Sustainable Stock Exchanges.” For Kell’s ilk, their goal is to generate momentum for reinventing capitalism, make a few bucks on the side, and he’s got an app for that."