When the *effect* of the narrative on the "grid of power" becomes more important than whether or not the narrative contains any shred of truth, you get THIS.

From the video: "I spent about six months pretending to be an expert [for journalists to quote], answering every query that I could. And I ended up being quoted on everything from vinyl records to boat winterization to politics to evolutionary psychology to fitness -- and I got quoted on all these things and no one bothered to check my identity. No one bothered to Google me and find out that I'd written a book on media manipulation. And I ended up getting quoted [by] the New York Times, ABC News, the Today show, pretty much every major name in media...."