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First weekends box office results!

Posted by norbert_numberguy 12 years, 1 month ago to Movies
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And the news continues to be very bad. Looks like it didn't even break the top ten. Relevant quote:

"In 11th place, Atlas Shrugged: Part II bombed with just $1.71 million from 1,021 locations. In comparison, the first movie opened to $1.69 million from just 299 theaters. The issue here isn't the source material, as Ayn Rand's novel is one of the best-selling works of 20th century fiction. Instead, blame it on the terrible execution: only the most die-hard fans are going to show up for what appears to be a cheap interpretation of the beloved novel."

Of course, opinions can vary. Others might argue that movies based on the works of Ayn Rand couldn't do anything *but* bomb.
SOURCE URL: http://www.boxofficemojo.com/news/?id=3546


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  • Posted by freedomforall 12 years, 1 month ago
    The author of that article comments on AS2's "cheap interpretation" quality when he has not seen the film. That author makes no editorial comment about any of the other films in the article, using statistics as commentary on the others. Only Atlas Shrugged gets subjective negative commentary. i conclude that this is not accidental, but the result of bias on the part of the author of the article.
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  • Posted by HazelChaser53 12 years, 1 month ago
    It's interesting how for most of the other movies, Subers remained very objective, writing that it beat out this one, it made this much money, etc., yet for Atlas, he stuck in a lot of his own opinion... Terrible execution? Cheap interpretation? Wow.
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    • Posted by 12 years, 1 month ago
      I think the explanation is right there. He wanted this project to succeed. He thinks "Atlas Shrugged" is a great book and was hoping that it would broaden the audience for Rand. But Algialoro and Harmon let him down big time, failure after failure, and in doing so tarred the book with the taint of incompetence and inadequacy, not once but twice and maybe a third time coming up. For every person who knows of "Atlas Shrugged" as a big book about John Galt, there are now half a hundred who know "Atlas Shrugged" as a really very failed movie series.

      Subers wanted the movies to be better than they were, because he thought good versions could actually have succeeded, instead of the two bags of dirt that did nothing but stink up the theaters for a moment.
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      • Posted by HazelChaser53 12 years, 1 month ago
        That's definitely not how the article read to me. Regardless of his own feelings, he shouldn't be writing them in an article that's supposed to state purely facts. My point was that it's interesting how for most of the movies, he said nothing but numbers and statistics, but for Atlas, he wrote as though his opinion was fact. It is clear bias that is not worthy of full trust.
        Personally, I disagree with you; I loved Part II. Success for something like this cannot be measured based on how many people watched it because it is not intended for the typical American.
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  • Posted by $ jmlesniewski 12 years, 1 month ago
    If this movie is such a bomb and so bad, why spend your time posting here? It certainly can't be because you see it as a threat, because a bad movie that bombs (as you so clearly say ASP2 is) is not a threat.
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  • Posted by CapitalistFred 12 years, 1 month ago
    I believe that this film will have more "legs" than AS part 1, due to improved pacing and execution.

    The vitriol from the collectivists is deafening, but I think it may attact more attention than it prevents for the new movie.
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    • Posted by overmanwarrior 12 years, 1 month ago
      A film like this needs good word of mouth, and it will get it. The drop off might not be so great from week to week. The question is how long can it stay in theaters. The same core audiance showed up. The trick is in getting it to new people without all the noise trying to shun them away.
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      • Posted by 12 years, 1 month ago
        No word of mouth could significantly outrace a 0% Tomatometer rating, especially in a series that has already been marked by one notable bomb and no successes. There are no magic rescues. Once a movie has opened wide, the only way to significantly boost the box office take is to go wider. But the very poor performance of Part II this weekend precludes that.

        If this goes the way things like this usually do, most of the theaters currently showing the film will do so for two weeks. The number of screens won't change significantly next Friday, but will fall through the floor the Friday after that as theaters wash their hands of it.

        Next weekend the take per screen, if Part II acts like Part 1, will be somewhere between half and a third of what it is this week. That means the second weekend will take in less than a million dollars, just as Part 1 took in less than a million dollars its second weekend.

        And if you follow the curve, you'll see that this movie will lose the majority of its investment. The degree of your personal faith in the merits of Ayn Rand won't change the laws of movie physics.

        I am telling you this now, so that when the theatrical release ends deeply in the red, you'll be prepared emotionally. However, I do not expect all of you to react rationally.
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