"Real World" Ads for Atlas Shrugged
Posted by EitherOr 10 years, 11 months ago to Entertainment
Before Hunger Games: Catching Fire came out, they ran a realistic fashion campaign to promote the film.
http://www.buzzfeed.com/adambvary/things...
I decided to try my hand at a few Atlas Shrugged themed ads, as if they were printed today. They were pretty fun to start, but I got distracted with work and didn't finish. The "design a Ragnar logo" contest kicked my butt back into gear, and I finally finished (and added a new Ragnar-themed ad). They are meant as magazine-size. Thought sharing them here would be more meaningful than posting on facebook. :) Short descriptions and images below.
1. Rearden Metal golf clubs: as a result of the Fair Share Law "the largest industries, Rearden's best customers, were denied the use of his Metal. But golf clubs made of Rearden Metal were suddenly appearing on the market..."
**I finished this one first, and did post it on the Gulch a while back.
2. Taggart Transcontinental services: Text is based off a British Airways ad. Definitely meant tongue-in-cheek ;) Timeline would be post-Directive 10-289.
3. Video game: for a generic first person shooter (Call of Duty-styled) game. Text announces new downloadable content for "Project X" mission - programming of which was funded by the government. Small print notes that players will be monitored for habits and political views.
4. Danneskjold Repossessions ad: If Ragnar was around today I don't think he would join up with Somali pirates or the like, but rather become a computer hacker vigilante, in the vein of Anonymous. So I combined my logo design for the Ragnar contest with the classic Matrix code and Anonymous's slogan ("We do not forgive. We do not forget. Expect us.")
5. Wyatt oil: set before Wyatt disappears, at the height of his success. based of ads for IBM and Exxon Mobil.
http://www.buzzfeed.com/adambvary/things...
I decided to try my hand at a few Atlas Shrugged themed ads, as if they were printed today. They were pretty fun to start, but I got distracted with work and didn't finish. The "design a Ragnar logo" contest kicked my butt back into gear, and I finally finished (and added a new Ragnar-themed ad). They are meant as magazine-size. Thought sharing them here would be more meaningful than posting on facebook. :) Short descriptions and images below.
1. Rearden Metal golf clubs: as a result of the Fair Share Law "the largest industries, Rearden's best customers, were denied the use of his Metal. But golf clubs made of Rearden Metal were suddenly appearing on the market..."
**I finished this one first, and did post it on the Gulch a while back.
2. Taggart Transcontinental services: Text is based off a British Airways ad. Definitely meant tongue-in-cheek ;) Timeline would be post-Directive 10-289.
3. Video game: for a generic first person shooter (Call of Duty-styled) game. Text announces new downloadable content for "Project X" mission - programming of which was funded by the government. Small print notes that players will be monitored for habits and political views.
4. Danneskjold Repossessions ad: If Ragnar was around today I don't think he would join up with Somali pirates or the like, but rather become a computer hacker vigilante, in the vein of Anonymous. So I combined my logo design for the Ragnar contest with the classic Matrix code and Anonymous's slogan ("We do not forgive. We do not forget. Expect us.")
5. Wyatt oil: set before Wyatt disappears, at the height of his success. based of ads for IBM and Exxon Mobil.
https://www.dropbox.com/s/40i2dtweii5a26...
The Danneskjold Repossessions is my favorite one. :D
it freaked me out when I read it at first too.
https://www.dropbox.com/s/40i2dtweii5a26...
If these ads were used, because these movie posters are flat out amazing, who wouldn't want to read more?
Yeah, I'm definitely a fan of subtle or underground marketing, that makes people feel like they are discovering something new or special. That's the best way I've found to introduce people to the book!
GREAT job! I like your Danneskjöld design, too.
Thanks!
the TT one gives me chills-
These would be awesome advertising
they were fun to make.
holding up a bureaucrat by his neck and titled, "Never Underestimate The Power of A Capitalist woman"
I'll purchase hats and shirts for my crew. Burgees (flags) for boats too. License me?