I love the new GE commercial about how ideas are scary, which is the first video in the link. I was surprised that they actually made such a commercial featuring the little alien looking creature being ridiculed for being new, and different--and threatening. It was a lot of Atlas Shrugged from a company that I thought had sold its soul to big government. But, after just a bit of investigation, only 5% of their business is in government contracts. It seems like the giant is trying to get back to its roots. Regardless, I thought the commercial was remarkably effective.