Education: Rethinking Give-aways & "freebies"
So my wonderful CrossFit box owner, Allie Newell – who designed the 9.12.14 AS3 Special WOD (see http://26point2crossfit.com/2014/09/11/1... ), actually read ATLAS SHRUGGED.
So the other day, when we talked about how Allie came to start his box. He took me through the evolution of his business and all the changes and work that has gone into making it a success. Then he said he was looking at rethinking some of the things he was doing because of what he read in the story. He spoke about how the book has changed his thinking on giveaways and freebies.
And what I loved best came at the end of the conversation when he said, "Call me crazy, but I think it really goes right along with all that is happening now."
No, he is not crazy. He is amazingly industrious and good to those around him. And best of all, he get it.
So the other day, when we talked about how Allie came to start his box. He took me through the evolution of his business and all the changes and work that has gone into making it a success. Then he said he was looking at rethinking some of the things he was doing because of what he read in the story. He spoke about how the book has changed his thinking on giveaways and freebies.
And what I loved best came at the end of the conversation when he said, "Call me crazy, but I think it really goes right along with all that is happening now."
No, he is not crazy. He is amazingly industrious and good to those around him. And best of all, he get it.
If you do not believe that the Giveaways/freebies are increasing business, then a rational business model would market in another manner.
Name one thing that you think is free?
I brought up how giveaways and freebies are too often not valued or less valued and under appreciated if unearned. He agreed. I moved on to my workout warm-up since I was on his clock.
Now on to expose him to Dinesh D'Souza and David Horowitz.