Lets be hones: Atlas Shrugged Part III was a box office disaster. This weekend I checked it ranking and it was around the 200's. Thats how far it as sank. But it can be saved if it is released as a rental on Itunes or other services.

What this allows the producers to do is for anyone who is not able to see the movie due to a far away location, make it available for rental on a service. They can charge as much as a ticket and it will not be treated like a full release. IMO this is the only way for this movie to make money while it is still talked about.

I think we should all campaign for this because of our love for Ayn Rand and the want for as many people to see this movie as possible.