Losing $9,000 per vehicle sold makes it very hard to make it up on volume! :-)

Tesla should be an obvious example of how much EV's have to cost to be profitable. It's a niche, luxury market, and it's hard to see it being anything else anytime soon.

EVs are a niche market for woke, wealthy hippocrites. Legacy car manufacturers can only continue building EVs with large governmental subsidies and mandates.

My buddy retired from Ford Credit in Jan. (He unfortunately has since passed away).

But ONE of the many reasons he left. He said "The DIE is not just destroying the company, it's hiding the INCOMPETENCE of the new hires!"

He said one of the managers made a comment about really only selling Electric vehicles, and how happy they were that CA, NY, etc. were passing laws to prohibit gas powered vehicles...

He asked the person... "Assuming all states did that, where will these cars get charged? What's the schedule for upgrading our Electrical Infrastructure which CANNOT even ADD 1% EVs today, and since it's not being expanded... Could not handle 2% by the time those years hit?"

And the person replied "You charge it at home!' (like... duh)
He said "everyone?"
And the person replied "Yeah!'

Once again, these IDIOTS think electricity comes from outlets in the wall!

Those greedy capitalists only ran copper wire, and power poles to trick us into paying for something that is free, and falls out of the sky in buckets, or something.

This person has a 4yr degree... And my buddy was done.
You can't talk to them... Because if you challenge them, you get in trouble. You are only allowed to agree with them, and pat them on their heads and tell them "Good Job!"

Losing money on a NEW concept is OKAY... As long as you have a REALISTIC plan for getting out of it. And that would involved asking some questions... Like:

If we need to sell 10 Million of these cars/yr to break even... We have to assume there will be ENOUGH Lithium, Cadmium, Aluminum... And that our additional demand for these commodities and the additional demand of OTHER new consumers of these commodities, does not drive the prices so high, that we cannot EVER make a car that we can "reasonably" expect to sell...

As I watch my country fail... The one hopeful insight is that the Ford Foundation, the Rockefeller Foundation, the CFR, etc. All fail too. MAYBE we stand a chance after that!

Bottom line, the electrical grid is not sufficiently large to support any significant portion of the us auto fleet if they were electric.

Edsel was Not that bad of a car. There was internal strife over this car and I bet over this electric crap too. So the analogy is apt.
However, the article is correct about structuring mfg to demand, not govern. tyranny and stupidity.

Overpriced, glorified golf carts. I should know.
I used to be a cart boy at a golf course.

The entire northern half of this nation is not suitable for EVs for at least 6 out of the 12 months. Many EVs claim a 300 miles range but that is based on the ambient temperatures staying well above freezing. Some reports I have read claim when the temperature goes down into single digits the capacity of the battery can be reduced by as much as 40% so that 300 mile range drops below 180 miles and even considerably less when the battery is running heating and defrosting systems.

“Go woke, Go Broke” isn’t necessarily reality.
Today it is “Go woke, get baled out”
Does anyone really believe a business as large as Ford would invest this amount without reassurance from the federal government? The gov baled out the manufactures in “2008” for being stupid, not they (many) are marching to the gov beat. They will be “rewarded”.

I love it! Hope murders at GM of Camaro are taking note. You can push a product, but somethimes you are too big to ssee we will not buy it! In many cases, cannot afford to buy it, why, because we do not get CEO bonuses. We do not see investing in a stupid EV, which is based on faux CO2 non science, just to please politicians. Maybe Ford and GM need Biden, we do not! Maaybe the big three should start buiding arks, as if the switching of the magnetic poles continues, and it is, US could have a new ocean to cross in the middle, or Siberia, or Turkey, we could wish Ukraine!

Sad reality for manufacturers. I can't see ANY scenario that would cause me to buy an EV. I'm retired on SSA and a small company pension. No way I can afford ANY new or newer car let alone an EV. If I had to replace my old car I'd have to find something no higher than $10K. No EV is going to be that low cost and if it's an older model no way I'm buying old EV technology. I read an EV item a few weeks ago that no manufacturer of EVs has any where near the necessary source of batteries or battery materials to see every fossil fuel vehicle replaced with an EV. There's just not enough known sources of them. And battery replacement costs are still horrific from what I've read and no one has a workable and profitable battery recycling process. There can't be any zero emissions vehicle. Not with any known or developing technology. Power has to be generated and stored and no one has come up with that process with zero emissions. Everything we inhabitants of Earth produce has emissions. Including our bodies! (WinkWink!).

The Edsel was a good car ahead of its time. So ahead, few wanted it.