for me it was a good tool to promote my books. I was able to advertise cheaply and within a modest budget. Plus, the range of people on FB allowed me to connect with old shipmates I hadn't seen or spoken to in many years. As a medium it's exceptional at what it can offer. Unfortunately, we are one again witnessing " absolute power corrupts absolutely."
Brand's points are good ones and well worth listening to. I he's correct in many ways but is jaded in some points which take away from his stance, IMO.